Five Days in Omotesando: DAMTIX at KDAY TOKYO
This October, DAMTIX exhibited at KDAY TOKYO, the K-lifestyle experience event held at Omotesando Hills — our first chance to meet Japan's skincare community face to face.
After Paris and Los Angeles, we brought DAMTIX to Tokyo. From October 14 to 18, we exhibited at KDAY TOKYO at Omotesando Hills, a K-lifestyle event organized by Korea's Ministry of Culture, Sports and Tourism and run by the Korean Foundation for International Cultural Exchange (KOFICE). Thirty-seven K-brands across fashion, beauty, food, and living came together under one roof — a place, as the event put it, to meet your own taste.
The brand showcase was built around three keywords: ROOTS, RHYTHM, and MOOD. DAMTIX exhibited in the RHYTHM zone, dedicated to the ways we set and fill our day — a theme that sits naturally beside the DAMTIX idea of bringing salon-level, precise care into the everyday routine.
At the booth, visitors got hands-on with what sits at the core of DAMTIX: device-integrated skincare. Our team walked guests through the Peptide 7X Cream and the Volume-Lift Eye Cream, each pairing a formula with its own built-in applicator. At the sample station, everyone took home PDRN Serum and Repair Cream samples with a usage-tips card. The question we heard most — "So this one piece does the whole routine?" — was our favorite one to answer.
On the main-event days, October 17 and 18, the grand staircase of Omotesando Hills became a runway for a design-hanbok fashion show, and SHINee's ONEW took the stage for a special artist event. Around 16,000 people visited across the pre-event and main event, and the venue stayed full of energy from start to finish.
Event details
Pre-event Oct 14–16 / Main event Oct 17–18
4-12-10 Jingumae, Shibuya-ku, Tokyo
KDAY TOKYO was the first time DAMTIX spoke directly with customers in Japan. Which skin concerns it suits, how much to use each day — every question taught us something. To everyone who visited, stopped by, and stayed to talk: thank you.
Stay with us in Japan
To keep the conversation going beyond the venue, we've opened the official DAMTIX JAPAN LINE account and Instagram. New arrivals, campaigns, and usage tips will land there first. Scan a QR code or tap a button to join.
Five days in Tokyo were DAMTIX's first step in Japan. We can't wait for the next one.
— The DAMTIX Team
